[5/31 15th Anti-Fraud Study Session] [Must-see for compliance personnel] Mass media response in times of crisis | FRONTEO, Inc. | Providing business solutions with in-house developed AI

[5/31 15th Fraud Countermeasures Study Session] [Must-see for compliance personnel] Mass media response in the event of a crisis

2024/4/24

Amidst the number of scandals involving famous companies and organizations, there are many cases where the damage was even greater due to delays or incompetence in the initial response.

When a scandal is discovered, the company is thrown into chaos. Under such circumstances, what is the appropriate initial response such as fact-checking and explanations to customers and business partners?　
In this study session, we have invited Keiko Ishikawa, a crisis management/public relations consultant, to explain from a public relations consultant's perspective the "initial response to corporate scandals," which affects media coverage and a company's reputation.You.

Click here to apply:https://lp.fronteo.com/BP-WBN-20240531-BI_Registration.html

【Webinar Summary】

[Date and time] May 2024, 5 (Friday) 31:15-00:16

[Format] Free Zoom webinar (Zoom URL will be sent after application)

[Participation conditions]
We kindly ask that you refrain from applying if you are using the free address, if you are in the same industry as us, or if you do not know your affiliation.When accessing Zoom on the day, please enter your name and email address that you entered at the time of application in the entry field for Zoom participation.

Speakers/panelist:

Crisis management/public relations consultant
Vice Chairman, Japan Risk Manager & Consultant Association

Keiko Ishikawa

Born in Tokyo. After graduating from Tokyo Women's University, she worked at the House of Councilors secretariat. After working at a video production company where she was involved in the production of feature films and television programs, she joined a public relations company in 1995. After giving birth to her second child, she became independent in 2, and began working as a public relations professional with strong crisis management skills while continuing to explore risk management. She currently provides explanation training (media training) to the mass media and related parties during normal times and emergencies for companies and organizations from the perspective of risk management. In 2001, she advocated appearance risk management. She also regularly gives presentations at academic conferences. In April 2015, she will become a professor at the Graduate School of Social Initiatives.

FRONTEO Inc.

Deputy General Manager, Business Intelligence Business Headquarters
Certified Fraud Examiner
Tetsuya Hayakawa

1995Tokai Bank, Ltd. (currently Mitsubishi Bank)UFJBank). After joining the company, he was in charge of companies listed on the First Section of the Tokyo Stock Exchange (at that time), foreign companies, and medium-sized small and medium-sized enterprises, mainly in the manufacturing industry. He has also held positions in charge and manager positions in multiple planning departments, as well as manager positions in branch and branch office guidance.2017Appointed branch manager and branch manager in XNUMX.2022Co., Ltd.FRONTEOJoined , and supported customers' risk management and business problem resolution as deputy general manager of the Business Intelligence Business Headquarters.

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