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Bright! FRONTEO Official Blog

[Seminar Report] AI utilization seminar in the financial industry "Utilization of artificial intelligence in the financial industry for customer-oriented business operations" was held

2017/3/3
BISS Headquarters Business Development Group
On February 2st (Tuesday), we held an AI utilization seminar in the financial industry "Utilization of artificial intelligence in the financial industry for customer-oriented business operations" in Yaesu, Tokyo.This seminar is the first for FRONTEO to be limited to the financial industry, and consists of four sessions, including a keynote speech and examples of the use of artificial intelligence "KIBIT".Thanks to the participation of a large number of customers, the event was a great success. The environment surrounding financial institutions has changed significantly due to the "Financial Administration Policy" announced by the Financial Services Agency in October 21, the development of new services utilizing FinTech, and the entry of new companies.Against the background of such changes in the financial industry environment, financial institutions and business partners also took the stage on the day of the event, including examples of efforts to increase customer satisfaction and the use of our artificial intelligence "KIBIT". I introduced it.In the keynote speech, Yumiko Nagasawa, the secretary-general of the Foster Forum (a society that nurtures high-quality financial products), a member of the Financial Council, and a special member of the National Consumer Affairs Center of Japan's Dispute Resolution Committee, said, "Why now? Is there a need for customer-oriented business operations? " I think it was a valuable opportunity to get a comprehensive understanding of the concept, movements, background, and principles of the Financial Services Agency regarding "customer-oriented business operations (fiduciary duty)."

Mr. Yumiko Nagasawa, Executive Director of Foster Forum (Meeting for Raising High Quality Financial Products)

Next, in a corporate presentation by Mitsube of the Business Development Group of our BISS headquarters, we introduced FRONTEO's original artificial intelligence "KIBIT", which was developed for the purpose of "information discovery" specializing in text data. Among the "Seven Principles of Customer-Oriented Business Operations," FRONTEO includes "Principle XNUMX. Pursuit of the best interests of customers," "Principle XNUMX. Easy-to-understand provision of important information," and "Principle XNUMX. Providing services suitable for customers." We stated that we can provide services that utilize KIBIT in the three areas of, and explained "early detection of customer complaints" and "understanding and detection of customer needs" with specific case studies.In addition, we have received various inquiries from regional banks, city banks, securities companies, life and non-life insurance companies, such as "finding customer issues using daily business reports" and "detecting complaints from reception records", and can be analyzed from a small amount of data. Therefore, the feature is that the effect can be verified in a short period of time (several months).

Tatsuya Mitsube, General Manager, Business Development Group, FRONTEO BISS Headquarters

In the second half, partner companies and user companies related to the introduction of KIBIT took the stage and gave lectures on actual use cases.First of all, Mr. Hiroyuki Egami, a VCF evangelist of Dentsu International Information Service Co., Ltd., who has also served as a member of the research study group of the Ministry of Economy, Trade and Industry, gave the title "Importance of changing financial administration policy and improving CS / ES". The importance of not only protecting the soundness of institutions and financial systems but also contributing to the local economy, and the importance of customer satisfaction (CS) and employee satisfaction (ES) using KIBIT at a local bank. You talked about the detection project. Among CS and ES, "hygiene factors" such as price, speed, transaction conditions, achievement of norms and salary are easy to analyze mainly with numerical data, while "motivational factors" such as advice, closeness, sympathy, trust and sense of accomplishment. Many of them are text data, so it is difficult to measure and analyze them, and he introduced that artificial intelligence such as KIBIT is effective. At the end, Mr. Tomonori Matsushita, Deputy Researcher, Marketing Group, Sales Planning Department, Bank of Yokohama, Ltd. took the stage. Under the title of "Utilization of KIBIT for compliance check work based on sales records of investment-type products", the Bank of Yokohama's approach to FinTech, the concept, contents, and results of the demonstration experiment, and the actual effect and verification You introduced your impressions.Please explain in an easy-to-understand manner with concrete images and numerical values ​​of the reception record, such as the four theme setting contents in the verification using the reception record and the evaluation viewpoint of the verification result, and for the full-scale introduction of what KIBIT can and cannot do. He talked about what to expect.

Mr. Tori Matsushita, Deputy Researcher, Marketing Group, Sales Planning Department, Bank of Yokohama, Ltd.

With the theme of improving customer satisfaction in the financial industry, I think that the content was enriched, although it was a short time, such as the latest trends in the industry and concrete examples of the use of artificial intelligence.Thank you to everyone who took the stage and the customers who visited us.I would like to take this moment to say thank you.If you are interested in the content introduced in this seminar, we would appreciate it if you could contact us using the inquiry form on the following web page.   Inquiries about products 
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