Veeva Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Takashi Okamura, hereinafter Veeva Japan) and FRONTEO Inc. (Headquarters: Minato-ku, Tokyo, President: Masahiro Morimoto, hereinafter FRONTEO) are pharmaceutical companies. We are pleased to announce that we have formed a business alliance with the aim of complying with the guidelines and supporting operational efficiency.

background:
The Ministry of Health, Labor and Welfare's "Guidelines for Sales Information Provision Activities for Medical Drugs" was applied in April 2019, and "Creation and storage of business records", "Reflections in evaluations", "Sales information provision activities and appropriateness of promotional materials" There is now a need for further strengthening of supervisory guidance and systems, such as the establishment of a supervisory department to monitor sex (applicable from October 4).Especially in the management of MR's daily / weekly business reports, it is necessary to monitor a huge amount of data, so reducing the man-hours required and securing resources are major issues.

Strengths of both companies:
Veeva Japan comprehensively covers the business operations required by the guidelines.Veeva CRM"When"Veeva Vault Promo MatsTo pharmaceutical companies, and each company provides solutions based on different compliance requirements. "Veeva CRM" is a CRM solution that enhances the engagement between doctors and MRs in multiple channels, and contact information at all points of contact can be accumulated and used in real time. Veeva Vault Promo Mats is a pharmaceutical industry-specific document and digital asset management solution.We can make effective use of all promotional materials and ensure compliance.

FRONTEO utilizes its know-how in text data analysis and risk detection to provide AI solutions that detect expressions that are likely to be judged inappropriate from MR daily / weekly reports.Originally developed natural language processing AI engine "KIBIT^®By using "(Kibit)", it becomes possible to carry out a large amount of monitoring work in a short time, which cannot be covered by "people".

Effect of cooperation:
The data stored in "Veeva CRM" and "Veeva Vault Promo Mats" can be automatically imported into "KIBIT", realizing seamless data linkage. By linking "Veeva CRM" and "KIBIT", it is expected to realize comprehensive and reliable monitoring work while reducing the labor of the person in charge.In addition, the cooperation between "Veeva Vault Promo Mats" and "KIBIT" is expected to have the effect of reducing the man-hours required for content screening and improving screening quality.

The two companies will jointly conduct marketing activities such as seminars for the pharmaceutical industry, and support the realization of smoother and more appropriate sales information provision activities by pharmaceutical companies by introducing problem-solving methods and examples of responding to guidelines. To go.

Seminar for pharmaceutical companies "Sales information providedGLSolution and technology utilization for

• Date and time: Thursday, February 2th, 20:14 – 30:17
• Venue: 8nd Yoshimoto Building Hilton Plaza West Office Tower 2th floor (XNUMX minutes walk from JR Osaka Station)
• Capacity: 30 people　
• Participation fee: Free
• For details and applicationplease use this form..

■ KIBIT^®about
"KIBIT" is artificial intelligence that uses a unique machine learning algorithm that reproduces the "tacit knowledge" possessed by experts and business experts without relying on keywords in text analysis.It has high natural language processing technology and enables highly accurate analysis in a short time with a small amount of teacher data.

【Veeva SystemsAbout the company]
Veeva Systems is a leader in providing cloud-based software for global life sciences companies.From the world's largest pharmaceutical companies to biotechnology start-ups, we provide more than 800 customers with a range of services committed to their success through their commitment to innovation and outstanding product strength. Veeva is headquartered in the San Francisco Bay Area and has offices in Europe, Asia and Latin America.
For more information,https://veeva.com/jp/.

[FRONTEO Inc. about】　
FRONTEO Inc. has developed its own artificial intelligence engine "KIBIT".^®(Kibit) ”and“ concept encoder^®(Concept encoder) ”is a data analysis company that supports information analysis such as big data.Established in August 2003 as a company that supports e-discovery (electronic discovery), which preserves, investigates, and analyzes electronic data necessary for international litigation, and digital forensic investigations.In-house developed data analysis platform "Lit i View"^®(Lit Eye View) ”,“ Predictive Coding Predictive Coding^®(Predictive Coding) ”technology is used to provide legal proceedings support to companies.The unique artificial intelligence-related technology cultivated and developed in this legal business learns "tacit knowledge" such as expert experience and intuition, and realizes prediction of future behavior from analysis of human thoughts.We have expanded into areas such as life science and business intelligence, and have achieved results in "work style reform" in addition to FinTech and RegTech. Listed on TSE Mothers on June 2007, 6 and NASDAQ on May 26, 2013.The capital is 5 thousand yen (as of March 16, 2,559,206). As of July 2019, 3, the company name has been changed from UBIC Co., Ltd. to the current company name.
For more information,https://www.fronteo.com/.